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Ex England soccer player, David Beckham launched new fragrance line, a strategic launch for Coty that represents "a key new orientation for the David Beckham fragrance brand†ó getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise.
Speaking of the new venture, Beckham said: It's not my natural inclination to see myself as a brand, I'm just a person who has been fortunate to explore other interests and passions outside of the game I love. I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished." /font> Click Garden Box Planter to enlarge
A new logo was created which features the David Beckham name in the Replica Pro font, with a circular hole "punched out of the script". The hole represents a football and a lens or viewfinder, which can "spotlight a product detail or visual flourish on various marketing materials".
The logo was created to represent "the future of the man as well as being true to his core DNA as one of the world's most respected and talented sportsmen. The identity needed to deliver against all these elements and at the same time be cool, relevant, desirable, versatile and accessible. The the brand is also designed to be aspirational, optimistic and inclusive."
Back to CELEBRITY COLOGNESCheck out more Colognes and Gifts for Men: Gallery 1 | Gallery 2 | Gallery 3 | Gallery 4 | Gallery 5
|David Beckham Beyond Cologne|
This bold, masculine fragrance comes in an equally daring black bottle etched with geometric designs that speak to the depth and allure of the cologne.
|David Beckham Classic Cologne|
Charisma and a dash of old-fashioned gentility waft from this classic in waiting , Versatile and long lasting, this men's fragrance is light enough to wear to the office but bold enough to go with you out on the town.
|David Beckham Classic Blue Cologne|
This Spain inspired vinyl planter box certainly speaks of unparalleled elegance with its smooth and clear detailing. Designed to look like freshly painted wood.
|David Beckham Essence Cologne|
Embrace the vigor of a renowned soccer star and begin your next adventure with David Beckham Essence - the cologne for men . Launched in 2012, the scent embodies the thrill of being a man.
|David Beckham Homme Cologne|
Created to reflect David Beckham's style - - - modern,and masculine. The notes of the fragrance define the personality and masculinity of the sport star in all his manifestations.
|David Beckham Instinct Cologne|
David Beckham's Instinct by Coty is masculine, sexy, exceptional fragrance for the modern man. The distinctive scent is a blend of orange, mandarin and Italian bergamot, with the middle notes of cardamom, pimento and star anise.
|David Beckham Instinct Sport Cologne|
Show your sporty, charismatic side by wearing David Beckham's Instinct Sport. This long-wearing scent for men was formulated to invigorate the senses and leave you feeling recharged, refreshed, and ready for the day ahead.
|Intimately Beckham Cologne|
Intimately Beckham was one of the brandís earliest fragrances. It debuted in 2006. Intimately Beckham is a masculine scent that is both elegant and fun.
|Signature For Him Cologne|
This compelling woody/ oriental for men was launched in 2008 . A sexy, masculine composition that features notes of mandarin, watermelon and sea notes.
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